How to get in IB
- If you are an business owner that would like to appear in In Business magazine, the first thing you should do is submit a Company Survey.
- If you are a leader in the community and would like to appear in In Business magazine, you should apply for the Executive Directory or 40 Under 40.
- If you would like to pitch a story idea, just send your suggestions to Editorial Director, Heather Skyler at heathers@magnapubs.com. You don't need to know what department heading your idea might fit under! - but if you're curious, check the list below to see the information we generally cover.
Cover story
In Business puts a human face with area business initiatives and practices, so we feature local business people on many of our covers. The topics, selected in advance by our Editorial Board, are published in accordance with our Editorial Calendar.
Reviews
Timely analysis of key area industries including health, law, high tech, and finance.
Industry Focus
An industry's trends, high points and challenges - with expert sources and analysis, and end-user comments.
Business Dynamics
An in-depth look at specific issues or challenges facing a local company or business owner, from handling layoffs to managing succession after a messy divorce. We always welcome suggestions for this section.
Business Report
Shorter items: press releases and time-sensitive news like business expansions, commendations, awards, mergers and acquisitions, relocations, and anniversaries.
Roundtables
Quarterly panels take on high-level discussions about hot-button topics affecting the Greater Madison area.
Lists
IB's ranking of leading companies in the Greater Madison area. Is your company in our database? (Complete company survey at www.inbusinessmagazine.com, (Surveys).
Movers & Shakers
Monthly in-depth profile of an area executive in a new position.
Emerging Leaders
Are you, or is someone you know, an up-and-coming young leader in their field? Tell us who they are and what they do!
Executive Profiles
Profiles of area executives (and a little about their job philosophy and personal interests). To be considered, submit the Executive Register survey online at www.inbusinessmagazine.com ("Surveys").
Area Connections & Business Calendar
Local business and community events, and networking opportunities (Send items at least 30 days in advance of the event.)
Start-Ups
Profiling new businesses (in first 3-12 months) in the Greater Madison area. We invite reader business-to-business referrals via survey at www.inbusinessmagzine.com.
Court Filings
A listing of filings for civil money judgments and claims for liens. If your company is experiencing public financial difficulties and you would like to express your side of a potentially negative story, please contact publisher Jody Glynn Patrick ; jodyp@magnapubs.com.
In the Mail
Don't forget the power of letters! They are appreciated and may be published (we ask first).
Commentary & Contacts:
Publisher's View
Jody Glynn Patrick blends business with human interest angles; she might comment on just about anything.
Publisher/VP Jody Glynn Patrick: jodyp@magnapubs.com; (608) 204-9655 ext 22
In Biz
Bill Haight, President of Magna Publications, writes a commentary from the perspective of a business owner.
Contact: William Haight IV; whaight@magnapubs.com; (608) 227-8111
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